A Musician’s Guide to Pinterest

Musicians are freelance/contract workers with a talent for playing instruments and/or singing. Just like any other business, musicians must promote themselves to get noticed. Pinterest is an effective way to do that.


Getting Started

Musicians need a minimum of 10 Pinterest boards to establish an account.

Setting up a Pinterest account takes time, but it’s done, it’s done. Adding and removing boards and pins will be all that’s left to do.


Titling Boards

Create clear, concise, and straightforward Pinterest board titles. You don’t need to get creative with titles. As a musician, you should title your boards using titles like “{Artist/Band} Blog or {Artist/Band} Playlist and the like. Each title is simple and explains what it is.


Pin Boards

While boards and pins related to your music and general music content, a few personal interests and hobbies boards will provide you with some good engagement. For interest, arts and crafts, motivational/inspirational quotes, infographics and such are highly popular on and will bring users to Pinterest boards and pins. Have the courtesy to engage back.


10-to-10 Setup

A good rule of thumb for musicians on Pinterest is to pin 10 things to each of your 10 boards. Remember to include a description using the appropriate keywords when pinning. When you’re put 10 pins on 10 boards, you have 100 pins. Try doing this over a period of 10 days as opposed to doing this all at once.

When it comes to following users, follow a few users every day, but don’t overdo it. Pinterest allows you to follow up to 50,000, but it’s important to stay relevant to your boards. Be a proactive Pinterest user because it will benefit you.


After Setup

Once you’re setup, following the guidelines I have provided, you’re ready to be an active Pinterest user. Keep pinning 10 things every day to your boards.

Whenever you have new pictures taken (i.e. during a concert or gig, professional pictures, outdoor pictures, band pictures, etc.), pin it to one of your boards.

If you have a band or artist blog, pin blog posts every time you write one. Don’t forget to use your URL when pinning other pins as well. It’s a must to have attractive images in your blog posts so you can pin them.

*Pinterest doesn’t accept textual content alone — There must be an image to pin.

Pinterest is touted as driving the best referral traffic across the web, meaning it sends the most traffic to websites and blogs than other social media channels.


Pinterest Ads

Every social media channel offers a paid advertising option. Pinterest calls them ‘promoted pins’ that allow you to target specific audiences based on several metrics like devices used, demographics, and location. The CPC (cost-per-click) model is used, so you can set your daily ad budget and duration of Pinterest ads.

Pinterest, like LinkedIn, is considered a professional network, so excessive self-promotion is discouraged.

Pinterest ads should be:

  • Genuine – who you are, what you offer, what you’re about
  • High-Quality – something that makes you proud
  • No Spam – Keep it professional
  • Legal – Self-explanatory

Only use Pinterest ads if you can adhere to their rules and only if you have an advertising budget.

Being active on Pinterest as a user will boost your engagement and provide you with fans and followers. Follow this guide and watch your popularity grow.