There is more to a corporate presentation that just the words and visuals. You need to consider the non-verbal content as well. Using the right kind of music creates the perfect atmosphere that will help convey your message. However, choosing the right music is the biggest challenge any presenter encounters. This is a music article ideal when planning a presentation.
Some presenters just go for any available music, which is a very huge mistake. The same presenter can never choose a graphic or text randomly. Using a random, un-related track to spice up the presentation is very unprofessional, and will lead to failure. So, how do you go about picking the ideal track?
Know the Target Audience
One of the things to consider when choosing the right kind of music for a presentation is the responsiveness of your target audience. You want to use music that will convince your target that you understand them well. If the presentation is targeted at a religious audience, you should never use punk or rock songs in the presentation.
Offensive music with lewd lyrics doesn’t go down well with a wide range of audiences. Make sure you research widely about your audience before starting on the presentation. This will give you a hint on what kind of music they will like and how to deliver it.
Know Your Intention
For instance, if your plan is to attract viewers to a stand at a corporate event, then you need to have music with cheerful and attractive tone. The music shouldn’t force the passersby to ignore the booth or not notice it altogether. The tempo also matters.
Getting the Right Music
Start the search for the right music by determining your niche and the message you wish to pass across. It might take you some time before you get what you need, which requires patience on your part as well. It takes some time to get the music, but it might take even a little bit longer to acquire the rights to the track as well. Always avoid using music that has been copyrighted by the owner. Remember that the copyright isn’t only on the lyrics but the beats as well. Make sure you pay all the fees that are required before using the track.
You can bypass all the copyright needs by using pre-recorded tracks meant for presentation purposes. Your next task is to get the music. Getting commercial music might be way beyond your budget. On the other hand, amateur music might not give you the desired effect. Ideally, you need to have a soundtrack for every presentation, crafted to emphasize each point and evoke a specific mood that you envision.
A professional presentation doesn’t just need to be composed of text and visual effects; it also needs some music to emphasize the major points. Choose your music wisely, making sure to consider the audience and your intention. Don’t choose music that will make the audience uncomfortable, instead go for a track that the audience will relate to. Remember, the presentation might be the one that makes or breaks the deal you are after, so do it right!